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| 005 | 20141229220713.0 | ||
| 020 | _a9786074816334 | ||
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_aspa _heng |
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_aHF5410 _bH63m |
| 100 | 1 | _aHoffman, K. Douglas | |
| 245 | 1 | 0 |
_aMarketing de servicios _bconceptos, estrategias y casos _cK. Douglas Hoffman y John E.G. Bateson ; traducción Guadalupe Meza Staines y Martha Elsa Mauri Hernández |
| 250 | _a4a ed. | ||
| 260 |
_aMéxico _bCengage Learning _cc2012 |
||
| 300 |
_axviii, 443 p. _bIl., cuadros, dibujos, fotos _c27 cm. |
||
| 534 |
_pTraducción de: _tServices marketing. concepts, strategies and cases. -- 4th ed. _eLEMB |
||
| 590 | _aORC | ||
| 590 | _aIDG | ||
| 650 | 1 | 7 |
_aAdministración de mercadeo _2LEMB |
| 650 | 2 | 7 |
_aMercadeo de servicios _2LEMB |
| 700 | 1 | _aBateson, John E.G | |
| 700 | 1 |
_aMeza Staines, Guadalupe _etr. |
|
| 700 | 1 |
_aMauri Hernández, Martha Elsa _etr. |
|
| 903 |
_aGeneral _bMonografía _eLibro _c\ _dmx |
||
| 901 |
_aOLCASMA _f29/01/2013 08:17:17 a.m. |
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| 902 |
_asatorres _f02/05/2013 09:21:51 a.m. |
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